top of page

Our New Shirts, Carbon Diamonds and Red Meat!

More Than Just a T-Shirt.

First of all we need to thank Jon at Armadillo Printwear in Berkley Michigan. He's a longtime friend and really delivered when I asked him for the creme of the crop shirt brand. These ultra soft Bella+Canvas shirts are sweatshop free and platinum certified through W.R.A.P, the independent watchdog organization for ensuring fair manufacturing. They recycle nearly everything that can’t be turned into a t-shirt, converting the scraps into things like baby bibs, upholstery stuffing and dog bed fillings. Solar powered energy is used to power their manufacturing facilities and they offer electric car charging stations to encourage employees to go green. They also use eco-friendly dyes and efficient dye machines that require 7x less water than average clothing manufacturers and filter/recycle the water they do use. Armadillo Printwear Bella Canvas Shirts Ecotricity founder to grow diamonds made entirely from the sky

It sounds like science fiction! This is one of the coolest stories I have come across lately and I couldn't keep it to myself. Check out the full article from Go there now

How Can You Contribute to Sustainability Efforts at Home?

This may be hard to believe but one of the biggest ways to help stop climate change is to eat less red meat! It has been reported by FAO (Food and Agriculture Organization of the United Nations) that livestock production accounts for a bigger share of greenhouse gasses than all of transportation. I partake in a juicy steak now and again but the process of getting that piece of meat raised and then moved from the farm to my table has more of an impact on the environment than any other form of meat.

First let's take a look at the water consumption needed to maintain the cattle from birth until the age of slaughter compared to other foods like apples or chicken in the image to the right. Almost one third of the total waste produced in the U.S. comes from farms. One dairy farm with 2,500 cows produces as much waste as a city with 411,000 residents. It's also surprising that 70% of the world's freshwater is used for agriculture.

Now let's take a look at the land consumption needed to maintain foods. 45% of land on earth is currently dedicated to livestock and feed production. To put all this in perspective, the average US consumer requires more than 2.5 acres of land each year to sustain the average diet.

The preceding graphics, raw data and the following bulletins are not my words, they were taken directly from

  • Moving diets away from meat could cut in half greenhouse gas emissions related to eating habits worldwide. It could also ward off additional deforestation.

  • On an individual level, being vegetarian could reduce your risk of chronic preventable conditions like cancer, cardiovascular disease, diabetes, and obesity. Which means you’ll likely live longer.

  • A vegetarian diet costs less for consumers.

  • Vegetarian diets could use up to 0.5 acres less of land per person each year, freeing up more land to feed more people.

  • Changing dietary patterns could save $1 trillion annually by preventing health care costs and lost productivity. That figure goes up to as much as $30 trillion annually when also considering the economic value of lost life. And that doesn’t even include the economic benefits of avoiding devastating extreme weather events that could result from climate change.

Thanks for reading!


bottom of page